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9 vs. 16

Americans tell an average of 9 people
about good experiences, and tell 16
(nearly two times more) people about
poor experiences.


91% of unhappy customers will not
willingly do business with you again.


In 2011, 86% of consumers quit doing
business with a company because of a
bad customer experience

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Mystery Shopping Services

80% of companies say they deliver “superior” customer service. Yet only 8% of people think these same companies provide “superior” customer service. The key is to verify the execution from the clients’ point of view.

We help you evaluate performance from the guests’ points of view.

No matter what part of the hospitality industry your business specializes in — lodging, health and wellness, food and beverage, entertainment — the key is your guests having a positive experience. The kind that establishes brand loyalty and strong word-of-mouth promotion.

Our mystery shopping services

Mystery shopping is a proven field-based research technique for strengthening the customer experience you are ultimately selling. At Clear Evaluations, we can offer a variety of nationwide services — including:

These shops will strengthen the core of your business, which is ultimately customer service.

Extension of services coverage

With our help, you will experience the viewpoint of your guests. This can include everything from check-in at a hotel, experience with a masseur, interaction with waitstaff, or a day at an amusement park. Any hospitality industry customer activity that can make a good impression — or leave a bad taste in the mouth — can be observed and analyzed.

We will provide you with an unbiased evaluation of how your staff responds to patrons.

This will give you the necessary data and perspective to improve your services — and therefore the product you are responsible for in a competitive marketplace.

Professional performance measurement is a vital tool for any effective training program. Clear Evaluations has the expertise to create unique surveys that will help you focus on your brand strategy. Ultimately it will help you adopt best practices for your industry. We deliver comprehensive, easy-to-use trending reports that organizations use to better serve their customer base.