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The U.S. real estate industry generates over $1 trillion in revenue annually, according to IBISWorld Industry Reports. It’s a massive and competitive sector made all the more so by ever-shifting technology that can allow sales agents to be either more…
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When I evaluate a salesperson’s performance I become a virtual participant, much like a die-hard sports fan on Sunday afternoon. Sometimes I’m a cheerleader; sometimes I’m the coach, and more often than not, I’m a little overzealous. Case in point: While watching a new home video shop my family once thought our youngest had mastered the potty when I shouted, “Yes! She DID it! I’m so PROUD of her!” You could’ve cut the disappointment with a knife when they realized a sale had been closed.
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It was the summer of 1989 when our daughters grew three inches taller and abandoned their skateboards in favor of nail polish, curling irons, and shoes. Our family was growing and changing. We were clearly outgrowing our home. Before long the girls would need larger closets and an area to entertain friends. We would need our own space, separate from the rest of the home, where we could relax and escape late night giggles during sleepovers.
Back then, before Internet was a household word or Google a twinkle in its founders’ eyes, we turned to the Real Estate section of our local newspaper…